Institutional Innovation Exchange

We all went out to Aston, on the little pond's shore line
To trade products with some tokens, we didn't have much time
Lawrie Phipps and the support team found the best place around
With lots of coffee, food and good wine, we sold our stuff by the pound
Talks on the water
and products in the sky

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The "trade fair" in Aston University was an interesting event, allowing us to gauge interest in our "products" for the first time. Ours did not sell much, but we prefer to think of it as a niche product, suitable for the more discerning academic customer. We did get interesting comments, though, and we learned from this experiment.

The JISC organisation of the event was flawless. We had very nice accommodation, decent food and lots of free caffeine. We couldn't really ask for more. The support team did its best to encourage us out of our shells and to present our projects to the "general" public.

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